Panel 02 of 12
The Commute
Eye level for every cyclist in Copenhagen, which in this city is most of the traffic.
- Where
- Driver door
- Size
- 110 × 45 cm
- From
- 2.000 kr/mo
- Vinyl, once
- 400 kr
Who it suits
Anyone selling to people rather than to cars. Cafés, gyms, clinics, trades. The audience is on a bike, doing four metres a second, half a metre away.
Who sees it
Cyclists. All of them. Every single day, at eye level.
Copenhagen is a bike city, and the driver door sits exactly at the height of a cyclist's face. Nowhere else on this car gets that many unavoidable close-range impressions.
What to send
A long horizontal strip, 110 by 45 cm. Big enough for a name and five words. Anything smaller than about 8 cm tall is unreadable from a bike.
Vector is best, so PDF, AI, EPS or SVG. A PNG works if it is 300 dpi at the real size with a transparent background. Email it to sebastian@invisu.dk after you win.
The catch
It gets the most road spray of any vertical panel, so it is the one I clean most and the vinyl ages fastest.
How you get it
This panel runs a 15 day bidding round. Highest bid when the clock stops takes it, and a bid in the last three minutes pushes the clock out so nobody wins by sniping. Win and the panel is yours for about 3 months, then it goes back up at whatever it last sold for.
You pay the first month plus the 400 kr vinyl fee when you win, and nothing at all if you do not. The whole thing explained.