Panel 03 of 12
The Red Light
The panel people read because the light is red and there is nothing else to look at.
- Where
- Tailgate
- Size
- 95 × 50 cm
- From
- 1.600 kr/mo
- Vinyl, once
- 400 kr
Who it suits
Anything that needs more than a logo. This is the only placement where you have a genuinely captive reader for thirty seconds at a time.
Who sees it
The captive audience stuck behind me at every light in the city.
People do not choose to read a tailgate. They read it because the light is red and there is nothing else to look at. Average Copenhagen light: 40 seconds.
What to send
95 by 50 cm, almost square. Room for a logo and a line, or a URL people can actually type. High contrast; it is often read through another car's windscreen.
Vector is best, so PDF, AI, EPS or SVG. A PNG works if it is 300 dpi at the real size with a transparent background. Email it to sebastian@invisu.dk after you win.
The catch
Only ever seen from behind, so it does nothing for anybody on the pavement.
How you get it
This panel runs a 15 day bidding round. Highest bid when the clock stops takes it, and a bid in the last three minutes pushes the clock out so nobody wins by sniping. Win and the panel is yours for about 3 months, then it goes back up at whatever it last sold for.
You pay the first month plus the 400 kr vinyl fee when you win, and nothing at all if you do not. The whole thing explained.