The panels
Twelve places on one car where a logo can go. Prices below are what each opens at; the auction decides the rest. Opening prices across all twelve total 15.650 kr a month.
01The Billboard
from 2.500 kr/mo
Bonnet · 120 × 60 cm · +500 kr vinyl
The largest flat surface on the car and the only one pointed at the people walking towards it.
What it is worth and what to send02The Commute
from 2.000 kr/mo
Driver door · 110 × 45 cm · +400 kr vinyl
Eye level for every cyclist in Copenhagen, which in this city is most of the traffic.
What it is worth and what to send03The Red Light
from 1.600 kr/mo
Tailgate · 95 × 50 cm · +400 kr vinyl
The panel people read because the light is red and there is nothing else to look at.
What it is worth and what to send04The Kerbside
from 1.800 kr/mo
Passenger door · 110 × 45 cm · +400 kr vinyl
The kerb side. The panel that faces the pavement every time the car is parked.
What it is worth and what to send05The Drone Shot
from 1.400 kr/mo
Roof · 110 × 90 cm · +650 kr vinyl
The panel nobody thinks to sell, and the only one that reads from above.
What it is worth and what to send06The Banner
from 1.200 kr/mo
Windscreen sunstrip · 130 × 16 cm · +250 kr vinyl
The strip across the top of the windscreen. Half banner, half statement of intent.
What it is worth and what to send07The Blind Spot
from 900 kr/mo
Rear quarter, driver side · 55 × 35 cm · +250 kr vinyl
Mirror level for the lane alongside. The glance nobody chooses to make.
What it is worth and what to send08The Overtake
from 900 kr/mo
Rear quarter, passenger side · 55 × 35 cm · +250 kr vinyl
Kerb side rear. Seen by everyone who walks past and everyone who gets past.
What it is worth and what to send09The Ducktail
from 600 kr/mo
Tailgate lip · 70 × 10 cm · +150 kr vinyl
Ten centimetres of moulded plastic Volkswagen insisted on calling aerodynamic in 2001.
What it is worth and what to send10The Filling Station
from 450 kr/mo
Fuel flap · 22 × 22 cm · +150 kr vinyl
Twenty-two centimetres square, opened by hand at every petrol station.
What it is worth and what to send11The Pair
from 400 kr/mo
Wing mirrors (pair) · 20 × 12 cm · +150 kr vinyl
Both wing mirrors, one price. The panels that appear in every driving shot.
What it is worth and what to send12The Cover-Up
from 1.900 kr/mo
Front wing, fully wrapped · 90 × 55 cm · +1.200 kr vinyl
The front wing is rusting through and has to be repaired. One sponsor picks what colour it comes back as.
What it is worth and what to send
Most of these are not open yet
I release a few panels at a time so each one gets a real auction instead of sitting on a list nobody reads. If the one you want is locked, leave your email and I will tell you the day it opens.
Not sure which one
If people need to read something, take the tailgate. If they need to recognise you, take the bonnet. If you are buying this for the footage rather than the traffic, take the roof or the mirrors. If you want the story, take the wing that is currently rusting through.