Panel 04 of 12

The Kerbside

The kerb side. The panel that faces the pavement every time the car is parked.

Where
Passenger door
Size
110 × 45 cm
From
1.800 kr/mo
Vinyl, once
400 kr

Opening price

1.800 kr/mo

Check the board

Who it suits

A local business. This car parks in residential Copenhagen most nights, so the same few hundred people walk past it repeatedly.

Who sees it

Pavement side. Everyone who walks past it while it is parked.

This car spends more hours parked than moving, and it always parks with this side facing the pavement. It is a static billboard that changes street every night.

What to send

Same 110 by 45 cm strip as the driver door. Read from standing height and much closer, so smaller detail survives here than anywhere else.

Vector is best, so PDF, AI, EPS or SVG. A PNG works if it is 300 dpi at the real size with a transparent background. Email it to sebastian@invisu.dk after you win.

The catch

In moving traffic it faces the pavement rather than other drivers, so its value is parked hours, not kilometres.

How you get it

This panel runs a 15 day bidding round. Highest bid when the clock stops takes it, and a bid in the last three minutes pushes the clock out so nobody wins by sniping. Win and the panel is yours for about 3 months, then it goes back up at whatever it last sold for.

You pay the first month plus the 400 kr vinyl fee when you win, and nothing at all if you do not. The whole thing explained.

The other panels