Panel 01 of 12
The Billboard
The largest flat surface on the car and the only one pointed at the people walking towards it.
- Where
- Bonnet
- Size
- 120 × 60 cm
- From
- 2.500 kr/mo
- Vinyl, once
- 500 kr
Who it suits
A brand that wants to be recognised rather than read. At a crossing you get a second and a half, which is a logo, not a sentence.
Who sees it
Every person at every crossing, every dashcam, every drive-thru.
The single biggest flat surface on the car and the only one that faces the people walking towards it. If we shoot one hero photo of this car, your logo is in it.
What to send
One mark, as large as it will go. 120 by 60 cm is wide, so a horizontal lockup beats a stacked one. Keep clear of the middle seam where the bonnet catches the light.
Vector is best, so PDF, AI, EPS or SVG. A PNG works if it is 300 dpi at the real size with a transparent background. Email it to sebastian@invisu.dk after you win.
The catch
Nobody behind the car ever sees it, and it is the panel that collects bird mess. Photographed constantly, which cuts both ways.
How you get it
This panel runs a 15 day bidding round. Highest bid when the clock stops takes it, and a bid in the last three minutes pushes the clock out so nobody wins by sniping. Win and the panel is yours for about 3 months, then it goes back up at whatever it last sold for.
You pay the first month plus the 500 kr vinyl fee when you win, and nothing at all if you do not. The whole thing explained.